LinkedIn marketing is not just about posting your content.
The content is just part of the system, but not all.
You need to engage your target audience proactively.👇
They are two ways to engage.
1. Through posts or article comments to have a conversation.
2. Through DM to have a conversation.
In LinkedIn marketing, the content serves as a tool.
Use content as a resource to start a conversation.
Many B2B companies post content and wait for leads to come.
They do it wrong!
Good LinkedIn marketing must mix inbound and outbound activities for the best results.
Remember, LinkedIn is a social network, not a blog platform.
You need to have a conversation to build a relationship first.
Relationship first, leads second.
About The Author
Stephen Tseng
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.