Navigating China's Digital Landscape: Business Licenses as the Compass

Stephen Tseng

How to launch digital marketing campaigns easier in China?

Having a business entity in China will help tremendously.

Why?👇

Unlike in the US, many digital channel promotions and setups in China require Chinese business licenses.

You will need a business license at least to:

1. Hosting a website in China.

2. Set up a company WeChat account.

3. Use Baidu ads.

4. Sell in the e-commerce marketplace.

…and more.

Of course, you can always use a third-party business license as a workaround.

But, in the long term, a business license will save you lots of trouble online and offline.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

AI-Optimized GEO in 2026: The Next Growth Engine for B2B Customer Acquisition

As generative AI becomes deeply embedded in search and decision-making processes, the digital marketing landscape in 2026 is undergoing a fundamental shift. More users are no longer following the traditional “search + click” journey. Instead, they are turning directly to tools like ChatGPT, Gemini, and Claude to get recommendations, compare solutions, and even make purchasing decisions.

Continue reading →

Stephen Tseng
Stephen Tseng

Why must western companies take Baidu marketing seriously?

Whether for ToB brand exposure, lead generation, industry-influence building, or expansion in cross-border trade, SaaS, industrial equipment, scientific manufacturing, etc., your visibility on Baidu determines whether you can be seen in China. Yet most outbound brands underestimate how complex Baidu marketing really is.

Continue reading →

Stephen Tseng
Stephen Tseng

Why the 2026 Chinese Market Competition Requires a Truly Business-Savvy China SEO Agency

In recent years, more and more B2B enterprises are focusing on sustainable customer acquisition rather than relying solely on short-term advertising. However, when companies decide to enter the Chinese market, they often find that SEO in China is not simply about translating a website or inserting keywords. The technical barriers, content ecosystem differences, censorship mechanisms, and data system independence present unique challenges that many overseas marketing teams struggle to navigate.

Continue reading →