Beyond the Hype: The Challenges B2B Marketers Face on Alibaba Today

Stephen Tseng | Created: Nov 4, 2023 Updated: Jul 18, 2024

I don’t think selling on Alibaba is worth the effort.

It might be worth doing it 10 years ago.

But not now…👇

I generally don’t suggest selling products on Alibaba right now…

The platform is saturated.

Unless you are willing to compete with tons of similar businesses.

Or you have enough budget to promote your products on Alibaba.

I will go with these two channels:

1. LinkedIn - Find and attract my buyers directly.

2. Company website - Use PPC or SEO.

Why?

1. You won’t stay in a pool with tons of competitors.

2. You have more control over those two channels.

Don’t always go to the place where most people go.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

Contact Us Subscribe to Our Newsletter

Stephen Tseng

Stephen Tseng

What Is GEO? How B2B Companies Can Optimize for Both Global AI Tools and China-Based AI Search

Generative Engine Optimization, or GEO, is becoming increasingly important for B2B companies expanding into international markets. This article explains how U.S. and global B2B brands can optimize their websites, content, case studies, and localization strategy for both global AI tools such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot, as well as China-based AI tools such as Baidu AI Search, Wenxin Yiyan, Qwen, Doubao, Kimi, DeepSeek, Tencent Yuanbao, 360 AI Search, and Metaso.

Continue reading →

Stephen Tseng

Stephen Tseng

Entering the Chinese Market: Why European and U.S. B2B Companies Need More Than a Translated Website

For European and U.S. B2B companies entering China, a translated website is not enough. Learn how a localized China market website, Baidu SEO, Baidu PPC, WeChat marketing, GEO, and conversion strategy can help international companies build trust, visibility, and qualified leads in China.

Continue reading →

Stephen Tseng

Stephen Tseng

B2B SEO Is More Than Keyword Rankings: How to Use Search Intent to Generate High-Quality Leads

Many B2B companies focus only on keyword rankings and website traffic when doing SEO, while overlooking what truly matters: search intent and lead quality. This article explains how B2B companies can turn SEO into a long-term lead generation system through keyword strategy, content planning, Baidu and Google SEO, service page optimization, and conversion path design.

Continue reading →