Beyond the Hype: The Challenges B2B Marketers Face on Alibaba Today

Stephen Tseng | Created: Nov 4, 2023 Updated: Jul 18, 2024

I don’t think selling on Alibaba is worth the effort.

It might be worth doing it 10 years ago.

But not now…👇

I generally don’t suggest selling products on Alibaba right now…

The platform is saturated.

Unless you are willing to compete with tons of similar businesses.

Or you have enough budget to promote your products on Alibaba.

I will go with these two channels:

1. LinkedIn - Find and attract my buyers directly.

2. Company website - Use PPC or SEO.

Why?

1. You won’t stay in a pool with tons of competitors.

2. You have more control over those two channels.

Don’t always go to the place where most people go.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

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