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The Old Way is Out: Why B2B Marketing Needs a New Approach

Stephen Tseng | Created: Dec 28, 2023 Updated: Jul 19, 2024

How to do B2B marketing:

Old way

1. Heavily invest in trade shows.

2. No clear ROI measurements.

3. Only sales lead marketing.

4. Ignore marketing.

New Way

1. Sales and marketing work together.

2. Data-driven marketing to build up relationships.

3. Use digital marketing aligned with offline marketing to maximize ROI.

4. Strategically invest in trade shows by measuring ROI.

Marketing + Sales > Sales

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

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