How to do B2B marketing:
Old way
1. Heavily invest in trade shows.
2. No clear ROI measurements.
3. Only sales lead marketing.
4. Ignore marketing.
New Way
1. Sales and marketing work together.
2. Data-driven marketing to build up relationships.
3. Use digital marketing aligned with offline marketing to maximize ROI.
4. Strategically invest in trade shows by measuring ROI.
Marketing + Sales > Sales
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The U.S. market holds scale, some of the world’s deepest pockets, and brand prestige. But many Chinese B2B companies entering the U.S. end up repeating mistakes: competing on price, assuming domestic channels transfer, or underinvesting in localization. Some insights from adjacent cases.
In today’s increasingly competitive global marketplace, B2B companies face dual challenges: generating enough leads and converting them effectively. Whether you are an emerging business or an established enterprise, the question remains — how can you reach the right audience, nurture trust, and turn visibility into measurable growth?
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