How to do B2B marketing:
Old way
1. Heavily invest in trade shows.
2. No clear ROI measurements.
3. Only sales lead marketing.
4. Ignore marketing.
New Way
1. Sales and marketing work together.
2. Data-driven marketing to build up relationships.
3. Use digital marketing aligned with offline marketing to maximize ROI.
4. Strategically invest in trade shows by measuring ROI.
Marketing + Sales > Sales
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In today's highly competitive global environment, one of the greatest challenges facing B2B companies is how to achieve sustainable user growth . Unlike B2C, the B2B decision-making process is longer, involves multiple stakeholders, and has a more complex conversion cycle.
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