Unlocking Success with Baidu PPC: Navigating ICP and Business Licensing for China Growth Strategy

Stephen Tseng

You can use Baidu PPC even without a business license or ICP in China.

Most people don't know this.

Here are two options and pros/cons…👇

Option 1:

Find a third-party company in China to file an ICP for your China website.

Pro: You can fully customize your website to fit marketing needs.

Con: Your website belongs to another company.

Option 2:

Use the Baidu landing page service, Jimuyu, to build a Baidu PPC landing page.

Pro: You don't need ICP to build a landing page; it is free.

Con: Baidu owns the landing page. And It has only basic features.

No matter which option you choose...

You need to sign a service contract with Baidu through a third-party company.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

The Future of SEO in 2026: When AI and SEO Collide

As artificial intelligence continues to reshape the digital world, 2026 marks a new era for SEO . From how content is created to how users search, AI is fundamentally transforming the way businesses optimize their websites, target keywords, and sustain organic traffic.

Continue reading →

Stephen Tseng
Stephen Tseng

Leading SEO Optimization Expert — Dminorstudio Empowering Long-Term Growth for B2B Companies

As an experienced and result-oriented SEO agency , Dminorstudio positions itself as a trusted SEO optimization expert in China , specializing in delivering efficient, sustainable, and tailored SEO solutions for B2B companies. Our goal is to help businesses stand out in today's highly competitive marketplace.

Continue reading →

Stephen Tseng
Stephen Tseng

From “2–3 leads per week” to “7–8 leads per week” — how we 3x Google Ads leads for eSurvey


If you’re also using Google Ads for B2B exports but struggling with the three major hurdles — “high CPC, low inquiries, low conversion rate” — then this real case is worth saving + sharing.

Continue reading →