Unlocking Success with Baidu PPC: Navigating ICP and Business Licensing for China Growth Strategy

Stephen Tseng | Created: Oct 11, 2023 Updated: Jul 18, 2024

You can use Baidu PPC even without a business license or ICP in China.

Most people don't know this.

Here are two options and pros/cons…👇

Option 1:

Find a third-party company in China to file an ICP for your China website.

Pro: You can fully customize your website to fit marketing needs.

Con: Your website belongs to another company.

Option 2:

Use the Baidu landing page service, Jimuyu, to build a Baidu PPC landing page.

Pro: You don't need ICP to build a landing page; it is free.

Con: Baidu owns the landing page. And It has only basic features.

No matter which option you choose...

You need to sign a service contract with Baidu through a third-party company.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

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