You can use Baidu PPC even without a business license or ICP in China.
Most people don't know this.
Here are two options and pros/cons…👇
Option 1:
Find a third-party company in China to file an ICP for your China website.
Pro: You can fully customize your website to fit marketing needs.
Con: Your website belongs to another company.
Option 2:
Use the Baidu landing page service, Jimuyu, to build a Baidu PPC landing page.
Pro: You don't need ICP to build a landing page; it is free.
Con: Baidu owns the landing page. And It has only basic features.
No matter which option you choose...
You need to sign a service contract with Baidu through a third-party company.
About The Author
Stephen Tseng
Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.