Unlocking Success with Baidu PPC: Navigating ICP and Business Licensing for China Growth Strategy

Stephen Tseng

You can use Baidu PPC even without a business license or ICP in China.

Most people don't know this.

Here are two options and pros/cons…👇

Option 1:

Find a third-party company in China to file an ICP for your China website.

Pro: You can fully customize your website to fit marketing needs.

Con: Your website belongs to another company.

Option 2:

Use the Baidu landing page service, Jimuyu, to build a Baidu PPC landing page.

Pro: You don't need ICP to build a landing page; it is free.

Con: Baidu owns the landing page. And It has only basic features.

No matter which option you choose...

You need to sign a service contract with Baidu through a third-party company.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminrostudio

Subscribe to Our Newsletter

We will deliver China-related web design, web development, and digital marketing information or tips every month.

Stephen Tseng

Baidu vs Google SEO: A Comprehensive Analysis

The Chinese search engine market presents unique challenges and opportunities for businesses seeking visibility online. Understanding the fundamental differences between Baidu SEO and Google SEO across multiple optimization dimensions is crucial for success in both markets.

Continue reading →

Stephen Tseng

Why Long-Term SEO Optimization Is the Key to Sustainable Marketing Conversion — Insights from Dminorstudio

In today’s fast-evolving digital marketing landscape, businesses have a wide range of channels for customer acquisition. Paid ads on Google, Facebook, or LinkedIn can quickly bring traffic and leads, but they come with a major limitation: once the budget stops, the traffic disappears instantly.

Continue reading →

Stephen Tseng

Traditional SEO vs. GEO (Generative Engine Optimization): How a China SEO Agency Can Help You Win the Next Wave of Traffic Growth

For over a decade, Google and Baidu have been the dominant entry points for global customer acquisition. Whether it's cross-border e-commerce, B2B manufacturing, or international service companies, brands have relied on a China SEO Agency to craft strategies that improve organic rankings, boost online visibility, and secure top positions for high-value keywords. Through precise keyword planning, quality content creation, backlink building, and technical optimization, these businesses have enjoyed consistent, high-quality organic traffic.

Continue reading →