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As generative AI becomes deeply embedded in search and decision-making processes, the digital marketing landscape in 2026 is undergoing a fundamental shift. More users are no longer following the traditional “search + click” journey. Instead, they are turning directly to tools like ChatGPT, Gemini, and Claude to get recommendations, compare solutions, and even make purchasing decisions.
Whether for ToB brand exposure, lead generation, industry-influence building, or expansion in cross-border trade, SaaS, industrial equipment, scientific manufacturing, etc., your visibility on Baidu determines whether you can be seen in China. Yet most outbound brands underestimate how complex Baidu marketing really is.
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