Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Expanding Your Horizons: When B2B Digital Marketing Makes Sense
2023/11/29
I don’t think every B2B company needs digital marketing.
If you are in the niche industry and only targeting several accounts…
The truth is you probably don’t need any B2B digital marketing campaigns.
You just need a company website.
You should put more resources into your sales team.
On the other hand, if you are expanding to any new market segments…
Where many potential clients don’t know you or you don’t know exactly who your potential clients are.
B2B Digital marketing campaigns will come in handy.
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