Navigating China's Digital Landscape: Business Licenses as the Compass

How to launch digital marketing campaigns easier in China?

Having a business entity in China will help tremendously.


Unlike in the US, many digital channel promotions and setups in China require Chinese business licenses.  

You will need a business license at least to:

1. Hosting a website in China.
2. Set up a company WeChat account.
3. Use Baidu ads.
4. Sell in the e-commerce marketplace. 

…and more.

Of course, you can always use a third-party business license as a workaround.

But, in the long term, a business license will save you lots of trouble online and offline.