Sales is all about follow-up.
Not just sales, marketing is also the process of follow-up.
They are just in different forms.
Sales is a one-to-one follow-up.
Marketing is one-to-many follow-up.
You will need both forms to build up the trust with clients.
Whether sales or marketing follow-up, you all need to do it more than once…
Probably much more than once.
Join 1,900+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.
The U.S. market holds scale, some of the world’s deepest pockets, and brand prestige. But many Chinese B2B companies entering the U.S. end up repeating mistakes: competing on price, assuming domestic channels transfer, or underinvesting in localization. Some insights from adjacent cases.
In today’s increasingly competitive global marketplace, B2B companies face dual challenges: generating enough leads and converting them effectively. Whether you are an emerging business or an established enterprise, the question remains — how can you reach the right audience, nurture trust, and turn visibility into measurable growth?
From brand building to performance marketing, WeChat provides powerful advertising and content tools that help businesses effectively reach B2B and B2C audiences — all within a single platform.