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The Art and Science of Following Up in Business

Stephen Tseng | Created: Mar 1, 2024 Updated: Jan 10, 2025

Sales is all about follow-up.

Not just sales, marketing is also the process of follow-up.

They are just in different forms.

Sales is a one-to-one follow-up.

Marketing is one-to-many follow-up.

You will need both forms to build up the trust with clients.

Whether sales or marketing follow-up, you all need to do it more than once…

Probably much more than once.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

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