Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
The Art and Science of Following Up in Business
Sales is all about follow-up.
Not just sales, marketing is also the process of follow-up.
They are just in different forms.
Sales is a one-to-one follow-up.
Marketing is one-to-many follow-up.
You will need both forms to build up the trust with clients.
Whether sales or marketing follow-up, you all need to do it more than once…
Probably much more than once.