The B2B Marketing Mistake That Cripples Business

Stephen Tseng | Created: Jan 17, 2024 Updated: Jul 19, 2024

One big B2B digital marketing mistake…

You MUST avoid at all cost.

The sooner you optimizes it, the less damage you will receive…👇

Every B2B company should spend enough resources on self-owned online channels.

There are two self-owned online channels every B2B company must have:

1. Website

2. Email list

Don’t just rely on LinkedIn, Facebook, YouTube, Amazon, etc.

Don’t think you don’t need a website or email list to promote your business online.

We never know if our account on those platforms will be banned for any reason.

Having self-owned channels will reduce the damage if your accounts are banned.

So…allocate enough resources to your website marketing and email marketing.

You won’t be desperate when your platform account is banned.

Remember, you don’t own an audience until you own the channel.

About The Author

Dan Hu

Stephen Tseng

Co-founder of dminorstudio. regularly writes about the intersection of AI, SEO, and B2B growth strategy.

Contact Us Subscribe to Our Newsletter

Practical B2B Marketing Tips to 10X Better Marketing Results

Join 2,000+ professionals getting: Proven growth tactics, battle-tested strategies, and real B2B case studies.

Stephen Tseng
Stephen Tseng

Why B2B Companies Spend on Ads but Still Fail to Generate High-Quality Leads: PPC, SEO, and GEO Must Work Together

Many B2B companies invest in Google Ads, Baidu PPC, or LinkedIn Ads but still struggle to generate qualified inquiries. This article explains why B2B PPC campaigns often underperform and how businesses can improve lead quality through keyword strategy, landing page optimization, SEO, GEO, analytics, and sales feedback.

Continue reading →

Stephen Tseng
Stephen Tseng

How Should B2B Companies Choose the Right Advertising Channel?

Should B2B companies choose Google Ads or LinkedIn Ads for international lead generation? This article compares B2B Google Ads and LinkedIn Ads from the perspectives of search intent, buyer personas, industry type, budget allocation, lead quality, and conversion strategy — and explains how Dminorstudio helps companies build more effective PPC advertising strategies.

Continue reading →

Stephen Tseng
Stephen Tseng

Google Ads vs LinkedIn Ads: How Should B2B Companies Choose the Right Advertising Channel?

Should B2B companies choose Google Ads or LinkedIn Ads for international lead generation? This article compares B2B Google Ads and LinkedIn Ads from the perspectives of search intent, buyer personas, industry type, budget allocation, lead quality, and conversion strategy — and explains how Dminorstudio helps companies build more effective PPC advertising strategies.

Continue reading →