Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
2024 LinkedIn Demographics
2024/06/08
Dminorstudio Newsletter
March 27th, 2024
Hey,
Hope you and your family are doing well.
March has been my travel month for the last two years.
When you are reading this newsletter, I should be traveling in Asia.
As mentioned, I will have a bigger plan for this newsletter.
Here are the first two steps I have finished:
Step 1 (Done): Remove the subscribers who never opened my newsletter.
Why:
I only want the people who want to read my newsletter on the list.
This way, I can better serve my readers.
Step 2 (Done): Stop distributing newsletters on LinkedIn
Why:
In the past, I distribute this newsletter on LinkedIn as well.
However, given the analytics, I am convinced many people are not reading my newsletter.
I would instead focus on one channel that works rather than several channels that might not work.
Here is the third step I am working on:
Step 3: Optimize the structure of this newsletter
Why:
I have been using the same format from the beginning.
I realize maybe it is time to change.
I want to have an easy-to-read but full-of-insights newsletter for my readers.
You might see that I changed the structure gradually in the following issues.
There are more steps in my plan.
But I will stop here for now. (I don’t want this newsletter to be hard to read😅).
If you have any suggestions or topics you want me to cover in this newsletter...
Please reply to this email and let me know.
Thanks again for spending time reading.
⭐ My Daily Post
- My Daily Post — I share my thoughts and learning on LinkedIn at 8:00 am (NY time) every Monday, Wednesday, and Friday, except for US holidays.
Here are the top 3 popular posts this month (I reposted on my website):
- B2B Value Proposition Validation for Global Entry
- LinkedIn Marketing: It's Not Just About Posting Content
- 7 Must-Use B2B Digital Channels in China
You can also check my previous posts here on my website.
🧙♂️ My Picks
- Who Will Amplify This? And Why? — It is long, but I encourage you to read it. Many people, even myself, don’t do it right.
- 2024 LinkedIn Demographics That Matter to Marketers — If you are unsure LinkedIn is the right platform for your business, read this article. The data should answer your question.
- China’s six largest social media platforms and how to engage its users — This is an old article but still worth reading. If you don’t have time to read it, just read the second picture in the article.
❤️ My Favorite Thing
- U-Turn Audio — I have used this turntable for almost 10 years. It is a working hose at an affordable price with excellent customer service. A big plus: it is domestically made. Highly recommend.
📚 What I Have Listened
- Reminiscences of a Stock Operator — If you think this 1923 old book is outdated, you are wrong. I learn a lot about investment and decision-making from this book. It is the book I wish I had read earlier.
Thanks for reading, Be grateful, and Enjoy the Spring time🌸!
Stephen Tseng
