Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Economic Downturn Fuels Chinese Business Growth Abroad
My recent observation and experience in the Chinese market:
More B2B Chinese companies have been targeting overseas markets since 2023.
Why?
Because of the downturn in the Chinese economy.
Generally speaking, they would choose US and EU markets as a priority.
So…if your service or product can help them grow business in overseas markets…
You might find a new opportunity to grow your business as well.