Before you develop a marketing strategy, you should ask yourself what your business strategy is. Your marketing strategy should be based on your business strategy and brand strategy. Your marketing strategy is not equal to your business strategy.
Blog
stephen
The Secret to 100% Open Rates in China: WeChat Marketing
2023/11/17
One thing I wish I had known before…
I started to outreach B2B potential customers in China.
This method almost guarantees 100% delivery and open rate.👇
What is the primary digital channel to discuss business online in China?
It is not email, text, or Zoom.
stephen
The Hard Truth About LinkedIn Networking
2023/11/09
Harsh truth here.
Some LinkedIn users only engage with you when seeking new opportunities.
If I don’t have a relationship with them, I am not eager to help them.
Online networking is like offline networking.
It takes time to build a relationship.
stephen
10X Weekly Leads: Baidu SEO & PPC Success for SaaS AI and AR Company
2023/11/08
PERFECT is a NASDAQ-listed leading global SaaS provider. It specializes in Artificial Intelligence (AI) and Augmented Reality (AR) solutions for the beauty and fashion industry.
Due to the global IT strategy, the website is centrally managed from its headquarters in Taiwan, adding complexity to Baidu SEO and PPC optimization efforts. To boost online visibility within Mainland China, PERFECT adopted a strategy involving Baidu SEO and Baidu PPC for online promotion.
stephen
Beyond the Hype: The Challenges B2B Marketers Face on Alibaba Today
2023/11/04
I don’t think selling on Alibaba is worth the effort.
It might be worth doing it 10 years ago.
But not now…👇
I generally don’t suggest selling products on Alibaba right now…
The platform is saturated.
dms_admin
The Boring SEO Task Your B2B Firm is Avoiding (and Why You Shouldn't)
2023/11/03
The No.1 thing most B2B firms fail to do in Google and Baidu SEO projects.
It is the thing that doesn’t require much SEO knowledge.
And it is highly controllable. Here it is...👇
"Generate and publish the content regularly."
